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imm cologne/LivingInteriors trade fair in Lifestyle and Interior Design
* The second LivingInteriors trade fair continues to impress* 120.000 visitors from 129 countries* Increase in international visitors
A Trade fair duo imm cologne and LivingKitchen a complete success
146,000 visitors from 138 countries Significant increase in visitors from abroad
Cologne is the worldwide No. 1 business platform
After seven days, imm cologne and LivingKitchen closed their doors with a very positive outcome on Sunday, 25 January 2015. 146,000 visitors from 138 countries came to the Cologne exhibition grounds, among them 102,000 industry visitors (99,000 industry visitors in 2013) from the national and international trade, meaning that the fair duo exceeded even its extraordinary performance of 2013.
"These figures prove that the international appeal of the two events in Cologne has grown even more and that the fair duo is, without a doubt, the most important platform for the domestic as well as the international market", concludes Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH. "This is a great indication for Cologne as a trade fair location and confirms the effectiveness of imm cologne and LivingKitchen as a marketing tool", he adds. Dirk-Uwe Klaas, Managing Director of the Federal Association of the German Furniture Industry, drew a similarly positive conclusion. "We already had very high expectations of the fair and even they were exceeded. We are happy about the increase in national and international industry visitors and are starting the 2015 furniture year very optimistically." Hans Strothoff, President of the Federal Association of German Furniture, Kitchens and Furnishing Retailers summarised the outcome for the trade sector: "The fair was marvellous and exceeded retailers' expectations.imm cologne/LivingKitchen is the most important fair in the world for the trade".
This year, imm cologne and LivingKitchen presented themselves as very international events. Of the 102,000 industry visitors, around 56,000 came from Germany and approximately 46,000 from abroad (an increase of 13 per cent). In total, the percentage of visitors from abroad was 45 (based on industry visitor days).Within Europe, increases in visitor figures were recorded in particular from Spain (up 27 per cent), the UK (up 20 per cent), Italy (up 11 per cent) and the Netherlands (up 13 per cent). Visitor figures from France, Scandinavia and Poland also showed good growth and off set the politically induced fall off in visitors from Russia. Significant increases could also be seen in industry visitor figures from China (up 32 per cent) and from the US (up 47 per cent).
"The excellent levels of visitor attendance from abroad meant we were able to strengthen our exhibitors' export businesses. Italian companies, for instance, did some very good business here in Cologne with German retailers as well as with those from abroad", says Katharina C. Hamma, Chief Operating Officer of Koelnmesse GmbH. 44,000 consumers took advantage of the open days to find out about the trends for the coming season.
LivingKitchen closes with good resultsI
n parallel with the world's most important furnishing fair imm cologne, international kitchen event LivingKitchen took place this year. After 2011 and 2013, LivingKitchen once again proved to be a powerful attraction.
Its strong appeal could be felt not just in Germany, the home of the kitchen, but also far beyond the country's borders. For seven days, 215 exhibitors from 22 countries showcased their innovative drive, high design standards and quality. With the proportion of visitors from abroad at 45 per cent, the event once more proved to be very international. "We are extremely satisfied with LivingKitchen 2015, in particular with the increase in the number of industry visitors from Germany and abroad as well as the media coverage on the topic of kitchens surrounding the fair. We are hopeful that this will generate positive momentum for the entire kitchen industry", says Kirk Mangels, Managing Director of the Working Group AMK (Arbeitsgemeinschaft Die Moderne Küche e.V./Modern Kitchen), in summary. This year, LivingKitchen not only followed on seamlessly from its success in 2013, but significantly improved on the key figures in many areas. Innovative presentations by manufacturers, world premieres of new kitchen furniture, household appliances, accessories and cooking shows with a celebrity factor - the outstanding mix of everything connected to kitchens and cooking ensured steady levels of visitors on all days of the fair as well as satisfied exhibitors.
COLOGNE TRADE FAIR HOTELS
There are plenty of reasons to join us FOR THE IMM COLOGNE Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the IMM COLOGNE Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
Visit a doctor.
Get a physical and update your vaccines. Depending on what country you are traveling to, you may need particular immunizations. Carry your medications with you on the plane so in the event your luggage is lost, you will have your daily meds on hand. Request a computerized medication list from your pharmacist in case of a medical emergency. And finally, check your insurance policy to confirm you are covered medically overseas, and if not buy travel health protection and medical evacuation insurance to be fully prepared.
Arrive at your destination country early.
Get the lay of the land by arriving a day or two before your meeting and hire a local guide to show you around. Contact the concierge at your hotel for recommendations on who to hire. Request the guide speak English so you can communicate and ask for helpful hints and tips that will be useful while you are visiting and doing business. Ask the concierge and your guide for suggestions of restaurants, coffee shops, and unique sites that are both safe and well regarded.
Give the U.S. State Department a heads up.
Notify the U.S. State Department and sign up to receive important information from the embassy about safety conditions, and be available via text or email should they need to contact you for travel alerts, natural disasters, or other emergencies. Utilize programs such as, "Stay Informed, Stay Connected, Stay Safe!" Smart Traveler Enrollment Program and refer to U.S. Passports and International Travel website for more information.
Contact your credit card company.
Nothing brings your trip to a screeching halt faster than frozen funds. Be sure to let your credit card company know when and where you'll be traveling so you can avoid the frantic call to unlock your card. Credit cards with magnetic strips are not always accepted by businesses, and some establishments do not accept credit cards at all, so make sure to carry a fair amount of local currency to avoid being caught off guard.
Make copies of important documents.
Make duplicates of the following: passport, driver's license, credit/debit cards, birth certificate, and insurance cards. Leave a set of copies at home or with someone you trust to retrieve the information. Pack another set carefully in your carry-on bag. Take a picture of your credit cards and security codes in case you need to access them immediately.
Anticipate technology challenges.
It may be difficult to find a place to charge your cell phone in the middle of the day while traveling. Consider bringing a backup solar powered battery charger. Depending on the country, you might need adaptors for your technology and electronics. Rather than bringing a suitcase full of hair tools and adaptors, invest in a less expensive hair straightener or curling iron when you arrive and use the hotel blow dryer. Even with an adaptor, some electronics can't handle the difference in voltage and will easily burn out.
Research your phone's travel capabilities.
Make a call to your cell phone company and discuss your options. I've found it worth the expense to purchase a travel calling plan when spending time abroad. Text messages and downloading any kind of data will quickly add up without a travel plan. Double check your phone settings and turn off "data fetch" for any programs on your phone that update on their own (i.e. Facebook). This will conserve your data until it's needed.
Brush up on the local language. You can test your skills using an app on your phone such as Duolingo or Google Translate. Don't underestimate a good old fashioned phrase book to get you through simple interactions. Familiarize yourself with the basics beforehand such as, "Hello," "Good-bye," "Excuse me," "My name is _____," "Nice to meet you," "Please," "Thank you," and "Where is the restroom?" to use as you go about your trip.
Photograph your luggage. Anyone who has had the unfortunate experience of losing their luggage can attest that trying to describe to an airport representative what your luggage looks like (i.e. black with wheels) can be vague. A baggage claim ticket is useful, but often lost during the flight and numerous layovers. Make an effort to attach something notable to your suitcases and take a picture of your baggage with your cell phone. Now you can easily identify your luggage in the sea of black bags.
Do your homework. Cultural customs differ from country to country, and it's always prudent to be prepared before you arrive. For example, some countries encourage tipping while others do not. Some regions are close communicators while others are more reserved. It's in your best interest to know something about the culture, etiquette, religion, business values, and particular communication styles before landing on foreign soil.
TTI Travel International Trade Fair Travel Tips
Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot: