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International wine & spirits exhibition
150,000 visitors. More than 2,600 journalists from 46 countries. Revival on the domestic market with Horeca and retail operators.
VINITALY 2015 - AN EXCELLENT VINTAGE. MORE INTERNATIONAL BUYERS THAN EVER FROM 140 COUNTRIES. THERE WERE 120 IN 2014150,000 visitors. More than 2,600 journalists from 46 countries. Revival on the domestic market with Horeca and retail operators.
Verona, 25 March 2015 – The whole world at Vinitaly, with professionals from 140 countries - 20 up compared to 2014. "The result achieves the goal that we had set ourselves. Thanks to an increase of 34% in investments dedicated to incoming promotions and cooperation with the Ministry of Economic Development, the Italian Trade Agency-ICE and the Ministry for Agricultural, Food and Forestry Policies, we further boosted the already high involvement of foreign buyers," said Ettore Riello, President of Veronafiere.
Total visitors came to about 150,000, but compared to the past there were more from the Far East, especially Thailand, Vietnam, Singapore and Malaysia. Mexico and Africa also grew, with interesting new entries such as Cameroon and Mozambique. Even North Africa performed well, with a recovery by of Egypt, Tunisia and Morocco both for wine and olive oil at Sol&Agrifood.
"The huge US and Canadian markets alone account for 20% of international visitors totalling 55,000 people. German-speaking countries - Germany, Switzerland, Austria - confirmed their status as the most important with 25% of overall attendance; the United Kingdom took third place with 10%, followed in numerical terms by buyers from Scandinavian countries and Benelux," said Giovanni Mantovani, CEO & Director General. We have seen considerable satisfaction among exhibitors as regards Vinitaly's capacity year and year to improve the number of foreign buyers and the quality of visitors, maintaining a high number of contacts, so much so that several leading private-sector companies have already signed three-year renewals for coming editions."
This is also thanks to new visitor profiling system adopted this year, with further refinement of visitor target selection and registration of all persons entering the show: this will create a database of extraordinary value for future marketing initiatives and international development.
The top ten countries saw impressive growth by France, ahead of Japan, while China, Hong Kong and Taiwan took eighth place. Russia came in ninth, the only country going against trends - the outcome of the current difficult geopolitical situation. The list closes with Brazil in tenth place.
Attendance from other European Union countries also improved, in particular from Poland and Romania. This edition of Vinitaly also saw the return of a degree of optimism on the domestic market, with operators arriving from all over Italy representing the Horeca channel as well as large-scale retail distribution.The event was attended by more than 2,600 journalists from 46 countries.
VERONA TRADE FAIR HOTELS
There are plenty of reasons to join us FOR THE SOL & AGRIFOOD Trade Fair .
You will meet knowledgeable industry leaders who will address a range of topics, link informative strategies for building your business, and learn how European demographics and psychographics differ from those in the U.S.
Put simply, if you want to tap into the vital European business market, you need to be at the SOL&AGRIFOOD Trade Fair and Trade Show with TTI Travel, the Trade Fair Travel Specialists!
Visit a doctor.
Get a physical and update your vaccines. Depending on what country you are traveling to, you may need particular immunizations. Carry your medications with you on the plane so in the event your luggage is lost, you will have your daily meds on hand. Request a computerized medication list from your pharmacist in case of a medical emergency. And finally, check your insurance policy to confirm you are covered medically overseas, and if not buy travel health protection and medical evacuation insurance to be fully prepared.
Arrive at your destination country early.
Get the lay of the land by arriving a day or two before your meeting and hire a local guide to show you around. Contact the concierge at your hotel for recommendations on who to hire. Request the guide speak English so you can communicate and ask for helpful hints and tips that will be useful while you are visiting and doing business. Ask the concierge and your guide for suggestions of restaurants, coffee shops, and unique sites that are both safe and well regarded.
Give the U.S. State Department a heads up.
Notify the U.S. State Department and sign up to receive important information from the embassy about safety conditions, and be available via text or email should they need to contact you for travel alerts, natural disasters, or other emergencies. Utilize programs such as, "Stay Informed, Stay Connected, Stay Safe!" Smart Traveler Enrollment Program and refer to U.S. Passports and International Travel website for more information.
Contact your credit card company.
Nothing brings your trip to a screeching halt faster than frozen funds. Be sure to let your credit card company know when and where you'll be traveling so you can avoid the frantic call to unlock your card. Credit cards with magnetic strips are not always accepted by businesses, and some establishments do not accept credit cards at all, so make sure to carry a fair amount of local currency to avoid being caught off guard.
Make copies of important documents.
Make duplicates of the following: passport, driver's license, credit/debit cards, birth certificate, and insurance cards. Leave a set of copies at home or with someone you trust to retrieve the information. Pack another set carefully in your carry-on bag. Take a picture of your credit cards and security codes in case you need to access them immediately.
Anticipate technology challenges.
It may be difficult to find a place to charge your cell phone in the middle of the day while traveling. Consider bringing a backup solar powered battery charger. Depending on the country, you might need adaptors for your technology and electronics. Rather than bringing a suitcase full of hair tools and adaptors, invest in a less expensive hair straightener or curling iron when you arrive and use the hotel blow dryer. Even with an adaptor, some electronics can't handle the difference in voltage and will easily burn out.
Research your phone's travel capabilities.
Make a call to your cell phone company and discuss your options. I've found it worth the expense to purchase a travel calling plan when spending time abroad. Text messages and downloading any kind of data will quickly add up without a travel plan. Double check your phone settings and turn off "data fetch" for any programs on your phone that update on their own (i.e. Facebook). This will conserve your data until it's needed.
Brush up on the local language. You can test your skills using an app on your phone such as Duolingo or Google Translate. Don't underestimate a good old fashioned phrase book to get you through simple interactions. Familiarize yourself with the basics beforehand such as, "Hello," "Good-bye," "Excuse me," "My name is _____," "Nice to meet you," "Please," "Thank you," and "Where is the restroom?" to use as you go about your trip.
Photograph your luggage. Anyone who has had the unfortunate experience of losing their luggage can attest that trying to describe to an airport representative what your luggage looks like (i.e. black with wheels) can be vague. A baggage claim ticket is useful, but often lost during the flight and numerous layovers. Make an effort to attach something notable to your suitcases and take a picture of your baggage with your cell phone. Now you can easily identify your luggage in the sea of black bags.
Do your homework. Cultural customs differ from country to country, and it's always prudent to be prepared before you arrive. For example, some countries encourage tipping while others do not. Some regions are close communicators while others are more reserved. It's in your best interest to know something about the culture, etiquette, religion, business values, and particular communication styles before landing on foreign soil.
TTI Travel International Trade Fair Travel Tips
Taking care of details before you depart can make the difference between a smooth trip and a traveling nightmare. Here are a few first steps to get you started on the right foot: